Pay Click Advertising
A new form of search engine advertising called pay per call has recently become available. It seems to be built for the local business (real estate is a local business online). What happens is that the ad that runs actually goes to a webpage about the real estate company, and the agnet is charged per call.
It is typically more costly than pay per click for obvious reasons. The good news is that you do not pay unless someone calls. The service spreads across large networks like AOl and others. The service was designed for off line advertisers, who do not have a website. Yet for many realtors, the work and the business really begins when the phone rings. So this could indeed be a way for realtors to maximize their advertising potential.
This information brought to you by Las Vegas Real Estate.
