Archive for December, 2005

Pay Click Advertising

A new form of search engine advertising called pay per call has recently become available. It seems to be built for the local business (real estate is a local business online). What happens is that the ad that runs actually goes to a webpage about the real estate company, and the agnet is charged per call.

It is typically more costly than pay per click for obvious reasons. The good news is that you do not pay unless someone calls. The service spreads across large networks like AOl and others. The service was designed for off line advertisers, who do not have a website. Yet for many realtors, the work and the business really begins when the phone rings. So this could indeed be a way for realtors to maximize their advertising potential.

This information brought to you by Las Vegas Real Estate.

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2006 Forecast

The National Association of Realtors® is predicting that 2006 will again be a strong year for housing, second only to record-setting levels of 2005.

David Lereah, NAR’s chief economist, said that market conditions are still favorable for housing. “The slowdown amounts to a tapping of the brakes on a hot market. Home sales are coming down from the mountain peak, but they will level-out at a high plateau – a plateau that is higher than previous peaks in the housing cycle. This transition to a more normal and balanced market is a good thing.”

This information brought to you by Las Vegas Real Estate.

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Demand High For Las Vegas Homes

Demand for Las Vegas as a residential, commercial and tourism destination continued to grow during the third quarter, which helped support record housing and land prices. The valley’s red-hot real estate market continues to sizzle as median vacant-land prices topped $708,000 per acre in the third quarter, reports Applied Analysis, a local economic research firm.

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Workers Needed!

In a column that run Sunday in the Las Vegas Sun a professor of history at the University of Nevada, Las Vegas discussed how the continuous surges in growth in the Las Vegas area will keep the demand for workers high. Interestingly enough, one complaint about the Las Vegas area is that a high number of jobs are at the minimum wage level or simple, ordinary labor.

What makes labor ordinary in many parts of the country is the surplus of workers available for it. However, Las Vegas faces an entirely different issue. Their skilled and unskilled labor is facing a massive shortage. Contractors can double the cost of their fees because the demand for them is so high. Specialized contractors in LA may be booking jobs 30 days out, but in Las Vegas they are booking them four and five months out.

In his article, Professor Rothman describes what the term 5 percent unemployment means. Economists consider that to mean ‘full employment.’ A time when anyone actively seeking a job has found one and in the Las Vegas area, with the exception of the immediate aftermath of 9/11, the city of Las Vegas has consistently run in below the 5 percent unemployment for a decade.

A decade.

No wonder there’s a housing boom in Las Vegas and while people may worry about the housing market going soft, the job market continues to expand beyond the capacity of the available supply.

This information brought to you by Las Vegas Real Estate.

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Developer Suspended from Housing Authority

The Las Vegas Sun is reporting that HUD has suspended developer Donald Davidson from the Las Vegas Housing Authority board as well as from doing any business with the federal government.

The suspension is related to the November 22 indictment that alleges Davidson bribed a Clark County Commissioner to vote in favor of a poposed CVS Pharmacy at Buffalo Drive and Desert Inn Road.

This information brought to you by Las Vegas Real Estate.

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